Copywriting Critique Certificates
In a copywriting critique session, I take one particular marketing piece and dissect it to bits before putting it all back together, and giving you comments, suggestions and an action plan to double the effectiveness of that material ... with minimum work.
What Do You Get In my Copywriting Critique Session
Each copywriting critique costs S$298 and takes 3-4 business days to complete.
It includes an aesthetic critique- Now, I don't care much about pretty pictures and appearance (My own site is so spartan and plain). But there are some design methods that can help conversion rate dramatically ... and some that can really really hurt. And I'll dig through all my old books & case studies to tell you how your piece can perform better.
It includes a copywriting critique - The words on your marketing material have to tread the fine line between salesiness and professionalism. Fall on either side and the piece won't reach its sales goal. I'll critique your copy and find ways to have your prospects relate to the problem, solution and benefits offered by you.
It includes a hard-copy critique of your marketing piece- Where I mark, circle, jot, note and tear your piece apart. It won't remain clean anymore ... but I'll fill it up with every possible action step you need to take in order to make that piece more successful. For overseas clients, this will be subtituted by a scanned copy of the critique.
It includes a 15 minute phone conversation discussing that piece- Anyone can criticize. I want to give you a simple-to-follow action plan that will immediately help the performance of your marketing. If time permits, I may also share my impression of your other marketing campaigns. Singapore clients may choose to drop by my office to have this conversation.
It comes with a money back guarantee- I stand by my advice. If my advice doesn't bring the results I promised, then I'll gladly refund the money. I want to take all the risk away from this proposition. The only thing I ask is that you actually implement my suggestions ... not sit on them.
It's free if we work together in the future - The fee charged during this session is deducted from future copywriting project fees ... so if you're not sure whether you would benefit from using my expertise in writing, then this is the easiest way to find out.
What If You Don't Already Have A Piece To Critique?
In that case, we will have a 30 minute phone consultation session where we discuss what steps you need to take, what kind of marketing materials you will need, a basic structure of that piece, the important qualities it should exhibit, and some successful examples for you to model.
If you choose to involve me for a larger copywriting project, then the cost of this consultation will be deducted from the project fees.
How To Schedule This Copywriting Critique?
- Note The Costs
The copywriting critique costs SS$298 per piece. If we decide to work together on any consulting or service projects in the future, this amount will be deducted from my future fees.
A piece may be a single marketing material (home page, brochure, sales letter, portfolio, email sequences, business cards etc. Entire websites will cost extra based on the amount of content. Contact Us to get a quote for your whole website.)
- Fill the paperwork
Remember the big fat form every doctor has you fill? I know it's boring and takes up time ... but it helps the doctor understand your situation and give you the best advice possible. I need the same kind of procedure to ensure that you get the best value out of your investment into this session.
Download and fill out the Copywriting Service Request Form here. And then email/snail mail the marketing material to me (details are in the form).
- Pre-pay and confirm your time
Once you specify your choice of time slots and send it in (details are in the form), we'll contact you to complete your payment for the session. We'll also finalize the time of our call and follow up with you when the critique is ready.
You will probably read this page several times before you make this commitment to your marketing. In fact,most people read this page several times, over several months.
I know this ... because I've been in your shoes.
A few years ago I too was dabbling in Internet marketing & copywriting, spending a lot of my company's money and hoping to figure it all out myself soon. Hell, I was even surprisingly good for an amatuer.
But I didn't realize how much money I was leaving on the table with bad marketing.
Then one day, I finally bit the bullet. After fearing the huge investment for several months, I finally paid up and asked for the help of one of the expert in my niche.
That was the begining of a sea of change for me. I started doing things with a new purpose, almost doubling my productivity every month. I made quick changes to my marketing that quadrupled the sales. I started spending a lot more time "doing" and a lot less time "learning" how to do.
I'll save the long story for another time, but I'll leave you with the words of one of my favourite entrepreneurs - Perry Marshall. He says ...
"ONE idea properly implemented and executed ... is ALL you need to take your business to the next level"
So, if you're ready to find that one idea to take your business to the next level, schedule a strategy review session with me. Hell, I bet we'll cover a lot more than one idea ... you just need to pick one and execute it.
Until then ... Be well, my friend
(Rachit Dayal, Founder & CEO of Rachit Dayal
Communications)
