Recommended Books & Courses
Over the years, I've read pretty much every book out there
on copywriting for the web and sales ... and here are the best ones ...
Net
Words: Creating High Impact Web Copy (Amazon link) My favourite book on writing for the web. It is warm, snappy and contains many many valuable lessons. Creates fantastic tips on how to write content that's readable and salesy. A must read if you have to maintain or create a website at any time!
Don't Make Me Think: A Common Sense Approach to Web Usability (Amazon link)
This is the single best book on website design. Period. Whether you're a copywriter, manager or webmaster, you must use the basic principles in this book to modify your copy for maximum usability. Please stop reading this page, and go buy this book from your nearest bookstore.
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time (Amazon link)
This book is a little different from the above two ... it is actually not revolutionary. It just collects the best principles of copywriting from the last 100 years and presents them for online copywriting. Contains lots and lots of time-tested strategies with examples and screenshots of places they've worked. Should definitely be in your arsenal.
The Insider's Guide to Marketing Your Business On the Internet (Manufacturer's Website)
This isn't exactly a book ... it is a 600 page course on every single aspect of Internet Marketing. They devote several huge chapters to writing persuasive sales copy and sales letters. More importantly, any copywriter can learn the big picture of Internet Marketing from here.
