How Well Does Your Site Convert Visitors to Dollars?

And How You Can Make It The Epicentre Of Every Successful Marketing Campaign!

Having a website these days is inevitable. If you don't have that www address on your business card, then you automatically lose some reputation points with everyone you meet.

In fact, if you were like most business owners, then you probably hired an affordable web designer to envision, design, copywrite and publish your website. And even though you spent time to proof-read the site, check all the details and ensure that it was to your satisfaction ...

Your existing website isn't bringing in sales & leads on a consistent basis, is it?

What Things Could Your Website Be Doing Wrong?

Website marketing is a complicated field, and here are some of the issues you have to consider:

Website Usability: Probably the most ignored aspect of website design, but the most important (much more important than pretty aesthetics). Just by ensuring that all the important parts of the website are easy to get to, the conversion rate can easily improve by 40-50%.
Sales Copywriting: Pictures, Flash Movies and Aesthetics sure make us feel good. But nothing makes sales like words. Words can excite your prospects. Words can educate your prospects. And words can turn your prospects into loyal customers.
Conversion Process: In marketing terms, a conversion getting your prospects to perform an action you want (e.g. give you their contact information, download a report, RFP or enquiry). Defining a conversion funnel for your visitors to follow and implementing is an art. Does your team have the knowledge to pull it off?
Follow-up Process: When it comes to making large B2B sales, the entire magic happens in the follow up process. The original website is only a tool to get their contact information - beyond that our job is to keep following up with useful information, staying in the eyes of our customer and helping them choose us when they make their decision.
Branding: Most businesses mistakenly think that the branding stops at the aesthetics of the home page. In fact, it is important to create and maintain a consistent identity through the intial contact, in all the content and copywriting, during all the follow up messages and even when they become customers.

In fact, this is just the tip of the iceberg. While there could be hundreds of other reasons why your website isn't doing as well, an experienced eye can pick out the most important ones almost instantly.

Do You Have An Action Plan To Take Your Website To Profitability

I conduct a 60 minute tactical review session with the management/marketing team of your business, and here are some of the things we cover:

Current Strengths: I am sure that a lot of thought, ideas and effort went into your existing website. And we will find the current parts of your website that help the branding and sales/lead generation ability of your website
Biggest Mistakes: The challenge here is not finding a lot of mistakes with the website. What I do with my clients is find the ones that can be fixed most easily, and the ones that will make the most difference to the conversion ability of the website.
Usability Review: The usability dictates the basic website manners every web user has come to expect. The usability dictates whether visitors find the information they want, or walk away. And the usability is the factor that's the difference between visitors who drop by once, and those who keep coming back for a long time.
Copywriting Review: Words sell. The Internet has always been a medium for reading (think of usegroups, old fashioned websites, wikipedia, the success of Google, eBay, Wikipedia etc). But most websites don't do a great job of relating to the prospect, highlighting their problems and offering a compelling solution for them.
Conversion/Lead Generation Strategy: If you have to make a big sales, then going for the sale on the website may actually be a bad idea. What may work better is to offer a bite of the pie (white paper, special report, downloadable demo, bonuses), getting their contact information and actually making the sale over the next few months by email. If your situation requires such an approach, I'll outline the fastest steps to start making sales.
Action Plan: Possibly the world's highest paid marketing consultant, Dan Kennedy put it beautifully when he said "Nothing Happens Until Something Moves!". All the best advice in the world won't make a difference unless there's an easy action plan toput it all to use.

How to schedule your 60 Minute Tactical Review Session

Note The Costs
The 60 Minute Tactical Session Costs SS$595. If we decide to work together on any consulting or service projects in the future, this amount will be deducted from my future fees.

Seems too expensive? Just compare it to the thousands of dollars of education you are getting condensed in 60 minutes. Or the hundreds of hours of effort you'd spend experimenting before learning the things we'll discuss. Or the thousands of dollars in lost sales if you didn't pick the right strategy in the begining of your marketing campaigns.
Fill the paperwork
Remember the big fat form every doctor has you fill? I know it's boring and time-consuming ... but it helps the doctor understand your situation and give you the best advice possible. I need the same kind of information to ensure that you get the best value out of your investment into this session.

Download and fill out the Service Request Form here.
Pre-pay and confirm your time
Once you specify your choice of time slots and send it in (details are in the form), we'll contact you to complete your payment for the session approximately 4 days before the actual session. Most Tactical Review sessions can be accomodated within 4-10 days from the request date.

You will probably read this page several times before you make the 60 minute commitment. In fact, most people read this page several times, over several months.

I know this ... because I've been in your shoes.

A few years ago I too was dabbling in Internet marketing, spending a lot of my company's money and hoping to figure it all out myself soon. Hell, I was even surprisingly good for an amatuer.

But I didn't realize how much money I was leaving on the table with bad marketing.

Then one day, I finally bit the bullet. After fearing the huge investment for several months, I finally paid up and asked for the help of one of the expert in my niche.

That was the begining of a sea of change for me. I started doing things with a new purpose, almost doubling my productivity every month. I made quick changes to my marketing that quadrupled the sales. I started spending a lot more time "doing" and a lot less time "learning" how to do.

I'll save the long story for another time, but I'll leave you with the words of one of my favourite entrepreneurs - Perry Marshall. He says ...

"ONE idea properly implemented and executed ... is ALL you need to take your business to the next level"

So, if you're ready to find that one idea to take your business to the next level, schedule a strategy review session with me. Hell, I bet we'll cover a lot more than one idea ... all I ask is that you use the great strategies we discover and actually implement them.

Until then ... Be well, my friend

(Rachit Dayal, Founder & CEO of Rachit Dayal Communications)

Rachit Dayal helps Singapore based businesses boost the sales and leads generated from their websites. He consults with clients and occassionally takes on complete projects involving website design, sales copywriting, usability analysis, website conversion, white papers and email autoresponders. His websites have generated over S$2 million of sales in the past two years.

Rachit has been certified by Google as a Qualified Advertising Professional. Go ahead, click the logo and verify it.