Internet Marketing Strategy Consultation & Turn-Key Websites
Does Your In-House Marketing Team Really Know All The
Strategies,
Execution Details & Pitfalls That Come With Internet Marketing?
It was probably back in 1999 when it became a formality for every business to maintain a website.
When you meet someone at a networking session, the first thing they do after getting back to the office is to open the web browser, visit your website and learn everything they can about your business.
When someone is looking for a job and they are introduced to your company ... the website is always the main showcase of the potential of the company and job.
And when you talk to any prospect about your service ... you can be sure that every decision maker is spending time at your website before they make their decision.
Warm Prospects Are Coming To Your Websites Every Single Day ... How Is Your Website Moving Them Closer To The Sale?
Here are just some of the things your website can do, but probably isn't even trying to do yet ...
- Capture the Contact Information of Prospects by offering them extremely useful information in returns. Lead generation strategies involving White Papers, Special Reports & Advisories have been used successfully by larger companies for decades. But now, since the decision making process has moved to the Internet, the playing field has been levelled - Over the Web, noone knows the difference between a $200,000 company and a $200 million company.
- Highlight the Benefits of Your Service by using persuasive copywriting and dramatically increasing the conversion rate of the website. The truth is that 99% of your competition has websites that are nothing more than digital brochures. If your website can just be a little bit better than them, then the results it will achieve will be dramatically better.
- Automate the mundane follow-up process. Expensive sales do not happen over one meeting. Inevitably, there is a lot of follow-up required to move them from strangers to prospects, from prospects to likely buyers, and from likely to paying customers. And while only an experienced salesman can close out large deals, the begining parts of the follow up process are usually fairly mundane.
- Establish your company as the "expert" in your niche by educating prospects on important issues via articles, white papers, blogs and advisories. You see, over the Internet, most prospects do not come looking to buy - they come looking Information regarding their problem. And while everyone may not be ready to buy your service yet, you can certainly create a brand in everyone's brains if you offer enough useful information for them to come back.
What Can Rachit Dayal Do For Our Internet Marketing Campaigns?
I work with the owners and marketing teams of Singapore based Small & Medium sized businesses. Here are some of the things I do for my clients ...
- Home Page & Site Design:
Needless to say, "home" is the most important page of the website. A well designed home page can hook in the users and lead them on to other areas of the website. And it has to balance so many hats - to brand, to educate, to navigate and to sell. And it has to match the look & feel of the rest of the website. - Copywriting Review:
Pictures, Movies & Pretty Aesthetics may please our own egos as businesses. But when it comes to making sales, nothing works like persuasive copywriting. And your current writing may not be doing the trick. In my copywriting review, I take each piece of copy on your website (or email correspondence) and tweak it up to maximize the salesiness. - Usability Review:
During usability reviews I work with the development/marketing team to make sure that the website meets all the usability standards people have come to expect from professional businesses. This includes adhering to navigation standards, having privacy/billing/shipping policies and whole lot of details.
- Lead
Generation Strategy:
Even for the best websites that sell the cheapest products, only 2-5% of the people buy when they first visit. By having a lead generation strategy and a follow-up process to sell to these leads, you can sell to the remaining 95% too. And in the case of large sales, generating qualified leads and following up with them is the only way to sell. But lead generation strategy details are slightly different over the Internet. - Follow-up
Strategy:
The follow-up process has to both educate, and sell to the prospects. And it has to do all this while maintaining a consistent voice and being welcome in the prospect's inbox. I work with my clients to decide what kind of messages to send out, how often to send them out and guide them with all the small little details where only experience can help. - Promotion Strategy:
Building a great website is well and good ... but still useless unless people come to the website! There are hundreds of ways of attracting people to your website including Pay Per Click Advertising, Search Engine Optimization, Affiliates, Joint Ventures, Offline Ads, Seminars, Networking, E-zines, Business cards and more. And the tone & language of promotion for each medium is slightly different.
If You're Ready To Start, Schedule Your Session Right Now
If you're already sold, get started with a paid Tactical Review Session. The cost of this tactical review will be deducted from all future project fees.
We can start on a preliminary analysis, discover the current readiness of your website and how far we need to go before being successful. Please allow me 3 days to research your business and industry before we actually do the tactical review session.
If you're still on the fence ... take your time. Starting out on any new marketing campaign can take a lot of time and convincing within your organization - I understand that. In the meantime, you should continue exploring this fascinating area. Go ahead and download my free white paper - 8 Simple Rules Every Profitable Website Follows.
If You're Still Undecided, Download My Free White Paper To Start Yourself
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After going through this densely packed guide and the 8 days of articles that follow, you'll know:
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Enter your contact information below and you'll be able to download the white paper for free. We'll also send you a hard copy in the mail.
Remember that I will never give out your email or contact information to anybody, and that's a promise!
Here's the form:
After you submit the form, I'll take you to the download page for the white paper instantly. And once again, I solemnly swear NEVER to give out your personal information to anyone else.
Sincerely,
(Rachit Dayal, Founder & CEO of Rachit Dayal
Communications)
P.S. - Please remember that your information is completely secure and will never be shared with anyone else. I'll only use it to send you a copy of the white paper and to ask for feedback.
P.P.S. - I will never bug you with a disguised sales pitch, all the content in this white paper is solid information you can use right away.
P.P.P.S - This report is especially designed for Singapore based small & medium sized businesses. If you fall in that category, then you should definitely take a few minutes out of your busy schedule to download the report.
