PPC Personal Tactical Review Session

By the end of this session we'll find a way to double your
PPC sales/leads at no extra marketing cost.

If you are already advertising on Google, Yahoo or MSN, we'll do a dense 30 minute tactical review. And if you haven't gotten started in PPC Advertising yet, you'll get a more complete 60 minute session where we also do a competition analysis, industry analysis and a feasibility study for your situation.

 

If You Are Already Advertising on PPC Engines ...

For current advertisers, we'll hold a 30 minute review session. Some of the things I cover are 

• Campaign & Ad Group Separation: To find a better way to organize your keywords and get better Click-Through-Rates.
• Ad Copy Critique: If your ad copy is enticing enough to warrant a click, and if it links well enough to the landing page for a sale. 
• Keyword Range: Depending on your case you may be advertising on too many or too few keywords, we'll find a strategy that will work for you.
• Landing Page Critique: Getting people to click your advertisement is less than half the battle, actually monetizing their visit is the real challenge. How well does your landing page perform?
• Conversion Process Overview: The Landing Page is the first step of the funnel, we'll also take a look at your website, follow-up process and offering to prospects.  

The goal of this session is to review your entire PPC marketing campaign and find the quickest way to double your sales/leads with no extra marketing cost.

 

If You HAVEN'T STARTED advertising on PPC Engines yet ...

For new advertisers, we'll hold a 60 minute review session. This includes everything in the 30 minute session plus ...

• Industry Cost Analysis: We'll do a preliminary research in your industry and find out the approximate costs per click and required budget each month. You definitely need some experienced insight in this area. 
• Competition Sophistication Analysis: It doesn't matter how many companies are competing against you ... it only matters how good their marketing is. We'll spy on your competition for you and find out how easy or hard it is to beat them. 
• Team (or Personal) Strengths: This is something nobody else in the world has bothered to do for you. Introduce me to your team, and I'll tell you how to split up the workload among the members to achieve maximum results from PPC. At this step, you'll also know whether you should handle PPC in-house or outsource it.
• PPC Feasibility: Everyone has a different situation. Different industries. Different time constraints. Different budget constraints. Different financial goals. And PPC isn't right for everyone. If you want an honest, no-holds-barred answer to whether you can realistically make a profit from PPC marketing in your situation, this is where you will find that answer.

 

How to schedule your Tactical Review Session

1. Note The Costs
   A 30 Minute Session Costs S$298. A 60 Minute Tactical Session Costs SS$595. If we decide to work together on any consulting or service projects in the future, this amount will be deducted from my future fees.
   
   Seems too expensive? Just compare it to the thousands of dollars of ads you would otherwise run that do not reach their potential. Or the hundreds of hours of effort you'd spend before learning the things we'll discuss. Or the thousands of dollars in lost sales if you didn't pick the right strategy in the begining of your marketing campaigns. 
   
   
2. Fill the paperwork
   Remember the big fat form every doctor has you fill? I know it's boring and sucks ... but it helps the doctor understand your situation and give you the best advice possible. I need the same kind of procedure to ensure that you get the best value out of your investment into this session.
   
   Download and fill out the PPC Service Request Form here.
   
3. Pre-pay and confirm your time
   Once you specify your choice of time slots and send it in (details are in the form), we'll contact you to complete your payment for the session approximately 4 days before the actual session. Most Tactical Review sessions can be accomodated within 4-10 days from the request date.

 

You will probably read this page several times before you make the 30 minute commitment. In fact,most people read this page several times, over several months.  

I know this ... because I've been in your shoes. 

A few years ago I too was dabbling in PPC, spending a lot of my company's money and hoping to figure it all out myself soon. Hell, I was even surprisingly good for an amatuer. 

But I didn't realize how much money I was leaving on the table with bad marketing. 

Then one day, I finally bit the bullet. After fearing the huge investment for several months, I finally paid up and asked for the help of one of the expert in my niche. 

That was the begining of a sea of change for me. I started doing things with a new purpose, almost doubling my productivity every month. I made quick changes to my marketing that quadrupled the sales. I started spending a lot more time "doing" and a lot less time "learning" how to do. 

I'll save the long story for another time, but I'll leave you with the words of one of my favourite entrepreneurs -  Perry Marshall. He says ...

"ONE idea properly implemented and executed ... is ALL you need to take your business to the next level"

So, if you're ready to find that one idea to take your business to the next level, schedule a strategy review session with me. Hell, I bet we'll cover a lot more than one idea ... you just need to pick one and execute it.

Until then ... Be well, my friend

(Rachit Dayal, Founder & CEO of Rachit Dayal Communications)

Rachit Dayal helps businesses boost sales by using persuasive conversion techniques and finding laser-targeted prospects for their websites. He is considered one of Singapore's youngest Internet Marketing Gurus, and helps clients in the U.S. and Singapore.

Rachit has been certified by Google as a Qualified Advertising Professional. Go ahead, click the logo and verify it.